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Why Prominent Individuals Pay Premium for Online Credibility in the Digital Age – Ayobami Eruobami
As the global economy becomes increasingly digital, Eruobami Ayobami, Chairman of Erumedia Group & Charity Trust who also doubled as the founder of Pressford , has shared a bold perspective on the rising demand for online credibility and why individuals are now investing significantly to build it.
In a world dominated by platforms such as Instagram, LinkedIn, and TikTok, first impressions are no longer made in rooms but on screens.
“Credibility today is no longer something people wait to discover about you. It is something they search for instantly,” Ayobami stated. “If your digital presence does not validate your value, you are already at a disadvantage.”
This shift has transformed credibility into a high value digital asset one that professionals, founders, and public figures are now actively building through media exposure, strategic storytelling, and search visibility.
Erumedia Group: Building the Narrative Behind Credibility
As a Public Relations, communications and media company, www.erumediagroup.com focuses on shaping the foundation of credibility helping individuals and organizations define, structure, and communicate their stories with clarity and authority.
“Before visibility comes narrative. Many people struggle not because they lack value, but because they lack structured positioning,” Ayobami explained. “At Erumedia Group, we help clients refine their voice, their message, and the way they are perceived before they ever go public.”
Through brand development, storytelling strategy, and reputation positioning, the company ensures that credibility is not just visible but meaningful and consistent.
Pressford: Distributing Credibility at Scale
While narrative builds the core, Pressford plays a different role amplification.
As a press release distribution and digital PR platform, Pressford enables individuals and organizations to translate their credibility into verifiable public presence across media channels.
“Pressford exists because credibility must not only be built it must be seen, indexed, and validated publicly,” Ayobami said. “It gives individuals the infrastructure to show up in search results, in news mentions, and in conversations that matter.”
By making media visibility more accessible, Pressford addresses one of the biggest gaps in the digital credibility cycle: discoverability.
The Business of Being Seen
Ayobami notes that the increasing willingness to pay for credibility is not driven by vanity, but by necessity.
“Opportunities today are often given to those who appear prepared, visible, and validated. The market responds to perception before it investigates performance,” he stated.
However, he also warns against mistaking visibility for substance.
“If credibility is only built on aesthetics without real value behind it, it will fail. The goal is not to look credible it is to be credible and ensure that credibility is visible.”
A Shift That Cannot Be Ignored
As digital ecosystems continue to shape human interaction and business decisions, Ayobami believes the importance of intentional credibility building will only grow stronger.
“The future belongs to individuals who understand that credibility is not accidental. It is designed, positioned, and distributed,” he concluded.
Eruobami Ayobami is a Professional Public Relations Executive, Media Entrepreneur, Personal Brandinf Expert and communications strategist.
He Chairs Erumedia Group and Charity Trust and Founded Pressford. His work focuses on helping individuals and organizations build, structure, and amplify their digital credibility.
President Bola Tinubu on Tuesday, announced the approval of the establishment of a Presidential Task Force on Ebola Virus Disease Preparedness and Emerging Public Health Threats and ordered the immediate release of ₦10 billion as emergency intervention funding.
Bayo Onanuga, presidential spokesman, who conveyed the development to the public, said the fund would strengthen the operational preparedness of the National Centre for Disease Control and Prevention (NCDC) and support critical national public health emergency response activities.
To be chaired by Femi Gbajabiamila, Chief of Staff (CoS) to the President, the committee with membership drawn from relevant Ministries, Departments and Agencies (MDAs) and state representatives is also expected to get briefings on their plans to contain the disease.
Onanuga, stated that Tinubu also specifically directed all states hosting international airports and international border corridors, as well as relevant MDAs, to submit their plans, funding requirements and intervention needs for consideration and coordinated implementation.
Stating that the President’s move followed a stakeholder meeting convened under the CoS to review Nigeria’s preparedness and develop strategies against the possible importation of Ebola into the country., the statement informed that the Task Force would also intensify passenger screening at all international airports through enhanced temperature checks and crowd-control protocols.
Other measures would also include enhanced monitoring of passengers arriving through high-risk airline routes, including Air Uganda, Rwanda Air, Air Tanzania, Air Angola, Kenya Airways and Ethiopian Airlines; and the immediate activation of referral and isolation centres at the Lagos and Abuja international airports, with other airports to follow.
Other measures include the mandatory activation of QR code-based pre-arrival health declaration systems for passengers originating from or transiting through designated high-risk countries, as well as the disinfection of departure halls, cargoes, baggage areas and airport facilities as precautionary environmental measures.
The President also directed the advisory group to consult with security, diplomatic and aviation bodies on regulating flights from affected and designated high-risk countries and mandated the task force to designate specific airports or terminals for high-risk flights to enable controlled screening and isolation procedures, and to consider adjusting flight schedules to minimise interaction between high-risk passengers and other travellers.
Justice Akintoye Aluko of the Federal High Court, Lagos on Tuesday ordered the remand of Paul Jibrin Oweleke in the custody of the Department of State Services (DSS) over alleged cybercrime offences linked to social media broadcasts that allegedly called for overthrow of President Bola Tinubu.
Specifically, Oweleke, in a two-count charge was accused of publishing posts on his online platform known as “Oweleke TV”, urging the Nigerian military to remove the President from office in a manner similar to takeovers in some West African countries, an act the agency said bordered on incitement and the use of a computer system to disseminate content considered prejudicial to national security and constitutional governance.
Oweleke’s broadcasts, the agency stressed, were capable of inciting public disorder and promoting disaffection against the government, which will undermine the country’s democracy.
Legal argument had ensued immediately after Oweleke, pleaded not guilty to the charges, with his lawyer kicking vehemently against the prayer of the agency that the court should order his remand pending the commencement of trial, on the ground that a bail application had already been filed and served on the prosecution.
But Aluko, who was persuaded to grant the prayer, went with the DSS, while adjourning the matter to June 16 for the hearing of the bail application, stating that Oweleke, would remain in the facility of the agency pending the outcome.
By June 29 all medical doctors in public hospitals in Nigeria will drop their stethoscopes and other instruments of healthcare, unless the Federal Government settles all unpaid allowances, salary arrears, delayed training funds, and worsening welfare concerns of its members across the country’s health sector.
This was the notice served to the government on Monday, through The Nigerian Association of Resident Doctors (NARD), the umbrella under which the doctors operate, after rising from Ordinary General Meeting (OGM) held in Kano.
In the 21-day ultimatum to the government, the doctors warned that it would not be able to guarantee industrial harmony if the issues remain unresolved within the 21-day period.
In the resolution conveying their position, signed by Mohammad Suleiman, President, Shuaibu Ibrahim, Secretary-General, and Abdulmajid Yahya Ibrahim, Publicity and Social Secretary, on Friday, the body regretted that government had failed to fulfil several commitments to doctors despite repeated assurances and engagements.
“The association hereby declares an industrial dispute with the federal government of Nigeria on the outlined matters above and cannot guarantee industrial harmony after the 21-day window period given to address all the demands,” the communique reads.
The association said it is giving the federal government the 21-day window to commence concrete actions towards the development and implementation of a national healthcare workers assault prevention and response protocol
and the initiation of the necessary legislative process to address the menace.
NARD also demanded the release and payment of the 2026 medical residency training fund (MRTF) to all eligible resident doctors nationwide within the next 21 days.
The association questioned the unpaid salary and promotion arrears in several federal and state health institutions, as well as discrepancies in professional allowances reflected in members’ May 2026 salaries.
It highlighted the welfare issues affecting house officers, including salary delays, unpaid arrears, and difficulties with internship placement and onboarding processes that remain unresolved.
It also accused Motunrayo Omidiran, executive chairman of the Federal Character Commission (FCC), of delaying the issuance of letters of compliance to federal health institutions, noting that the delay has hampered recruitment efforts, manpower shortages, and brain drain in the sector.
NARD expressed worries about the increasing assaults, harassment, intimidation, and violent attacks against doctors while on duty, demanding the arrests, investigation, and prosecution of perpetrators.
It called for the establishment of a national healthcare workers’ assault prevention and response protocol within 21 days by the federal government and security agencies.
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