By Sunny Igboanugo
Journey began on Sunday, May 4 from the Babatunde Fashola Train Station at Agege. For others it started from the Ebute Metta. It was my first train experience in Nigeria. The executive train arrived on the dot of 3pm. Boarding completed, the pleasure trip commenced.
In this particular train ride, you could decide to cross your legs and be sipping your usual coffee, tea or whisky – just like you were in your sitting room or some lounges elsewhere. You could decide to move around engage friends as if you were in the club or just look through the windows and watch the beauty of the landscape speed away in a cascading swing of colours, just like the kaleidoscope.
I did all these without noticing any form of anxiety, or some sudden thrumbling of the heart, the way you felt in the sky in those troubling moments that dot almost every minute in the air. You were also immune to the bumping, tossing, swerving and bouncing dances and other nightmarish tales whenever the tyres hit the tars on most of the Nigerian roads.
No! Sleek, smooth, effortless, noiseless – pure pleasure – pure joy – an experience that attracts, just like the bee to the nectar. That was how good it felt.
I remember asking myself and aloud too, what if this went round the country? How much of the tears would it save? 80, 90, 95 per cent? Perhaps, perhaps not. But surely something close to it. Then why not? Is it that Kadiri the barber has lost his skills or his hair clippers have gone blunt?
Of course, the answer to this could not only be obvious, but stretch as much in length as the number of compatriots Nigeria has happened to. The hyperboles, expletives and other nuances of these parlous tales are enough for me to add to the list.
Besides, the essence here is not to descend into the sad reality of the Nigerian story, past and present, occasioned by the wickedness of leaders and enabled by supine and recumbent followers whose only thought is self and not the whole. That should be left for another day, lest the test-bud went sour once again and the ecstasy of the tale diminished.
That addendum was introduced, just to emphasise that Nigeria could actually breathe and taste the milk and honey abundant in the country if only those in charge were willing and ready to donate just a fraction to touch the perched lips of the millions out in the streets. Imagine what it means to ride on such executive trains from Lagos to Enugu or Port Harcourt to Abuja. Just imagine! There I digress again. But back to the subject matter – the journalist clinic.
The feeling from the thrills of the train ride continued in Abeokuta, the city on the hill. The welcoming scenery and ambiance of the ancient town had its one part of the enchanting story. The serene feel in the Academy Suites – a modest but sparkling affair, with clean rooms and appreciable cousins to the courteous staff, provided the setting for the hosting of the 60 – plus new entrants that came to town.
The noiseless environment and clement weather delivered the atmosphere for the needed rest with the nights breaking into refreshing and welcoming mornings that gave each new day a fresh zest for business.
Business? Themed: MARKET SQUARED: Turning Connections into Gold in the AI Age, the two days of intensive engagement provided a forum for a blend of the old and new techniques in the process of learning, unlearning and re-learning the profession.
Taiwo Obe, Convener-in-Chief and Founder/Director of The Journalism Clinic, organisers of the event, welcomed participants with an inspiring story of his own personal journey that swung from the tortuous and intimidating challenges to the alluring feelings of success.
Thereafter, he yielded the floor for the sponsors of the event, who were present to deliver their goodwill messages, among them the Chief executives of NLNG, Nigerian Railway Corporation, Lagos State Government, Ogun State Government, Central Bank of Nigeria (CBN), as well as financial institutions like Fidelity Bank and Polaris Banks.
On hand too were media houses like The PUNCH, TheCable, Premium Times, The Nation, Business Day, Penpushing Media Newspaper Proprietors Association of Nigeria (NPAN), Innovation Media Consulting Group, Real Pharmaceuticals, Academy Suites among others.
Then the real business of the business. Dolapo Otegbayi, Principal Consultant at DKO Consultant, who captivated her audience in her delivery, themed: You & Your Market, led the flow with emphasis on the need for media organisations to understand their target audiences deeply as well the new impetus of the use of the AI to blend with relevant human insight and observation.
Rasheed Adebiyi, PhD, Director of the Centre for Innovation, Research and Technology at Fountain University, Osogbo, followed with his equally captivating delivery on how practitioners could capture their audience by moving beyond demographic data and delving into psychographic and behavioral data to understand audience preferences and consumption patterns.
On her part, Helen Emore, PhD, Managing Director of Scientia Partners Innovation Hub, in a delivery laced with hilarious and rib-cracking jokes, while stressing the need for media organisations to curate their narratives effectively, urged participants to build communities, engage authentically, and recognise the shift in economic power towards consumers.
Dan Mason, Trainer/Comms Consultant at Dan Mason Media, offered practical tips for “Finding the Unicorn” – compelling content that resonates with online audiences, demonstrated how AI tools could be used to generate story ideas, optimise headlines, and enhance storytelling, while stressing the importance of understanding audience priorities and adapting content accordingly.
Richard O. Ikiebe, Media Scholar and Adjunct Faculty at Pan Atlantic University, on his part roused the house to a hot debate regarding the old and new practitioners, when he examined historical trends in Nigerian media, urging participants to learn from the past while recognising the unique challenges of the present.
The event also featured Owners’ Forum, with prominent media executives including Joseph Adeyeye of Punch Nigeria Limited, Frank Aigbogun of BusinessDay, Betty Dibiah Akeredolu-Ale of Branama Children’s Television, Mojeed Musikilu of Premium Times, and Toun O. Sonaiya of Women Radio 91.7 FM, sharing their experiences and insights on audience engagement, revenue generation, and digital transformation.
In the end, participants agreed on the need for:
* Increased investment in audience research and data analytics.
* Development of innovative content formats and distribution strategies.
* Enhanced collaboration and partnerships within the media industry.
* A renewed focus on ethical journalism and combating misinformation.
* Empowering journalists with the skills and tools to effectively utilise AI.
But it was not only about the business. The second day was punctuated with birthday songs and sharing of cakes to celebrate Gracie, daughter of the Masons, who just turned nine, and whose face featured in her little corners while tagging along her parents all through the programme.
Of course, that journalists are reputed to working hard and playing hard, was evident when everyone turned up at the poolside on the eve of departure, May 6, to share a wonderful time of food and drinks under the cool, sonorous voices of a life band delivering old and new renditions of both Nigerian and foreign songs.
Why not? How else to mark the good news? Earlier in the day the meeting hall had erupted when colleagues heard that the name of Lanre Arogundade, the effervescent and indomitable activist, composite fire-eating Nigerian media warrior, and former Chairman of the Lagos Council of the Nigeria Union of Journalists (NUJ), had been removed from the watchlist of the Department of State Services (DSS).
For 40 harrowing years, the former President of the National Association of Nigerian Students (NANS) and now Executive Director, International Press Centre (IPC), had borne the bitter imprimatur of that tag in his harassment at airports by security agents outside other forms of discomforts.
Even with his resolve to fight on against the enemies of freedom, while expressing happiness at the development announced by Musikilu Mojeed, Edito-in-Chief of Premium Times and President of the International Press Institute (IPI), Arogundade’s special dig to the songs at the party, also underscored the raison d’etre for merriment.
The next morning of May 7, was marked by the visit to the Gateway International Cargo Airport, an ambitious edifice being built by the Ogun State Government, which authorities boast would host Nigeria’s best in the aviation industry, complete with smart – touch of the button facilities comparable anywhere in the world.
At the end of the guided tour where officials in charge of the tried to prove their words, it was back to the train station for yet another smooth, memorable ride to Lagos. Hours after that unforgettable event, the world itself rose on Thursday to the global cry – Habemus Papam – we have a Pope!