Features

IDL ‘Master of Fun’: Two days of mixing business with pleasure

Published

3 years ago

November 28, 2023

How often has it been said – you do not mix business with pleasure. How true is it? Well, with a full impetus, the answer was delivered in clear terms to this age-long dictum, last weekend – not in all cases do business and pleasure not mix! In fact some businesses and pleasure are like Siamese twins – inseparable. That much was proved by Intercontinental Distillers Limited (IDL), Nigeria’s foremost producers of wine and spirits for the two days they locked down parts of Lagos.

Between Thursday, 24^th and Friday, 25^th of November, 2023, every visitor or passerby within the precincts of Isaac John in the Government Reserved Area (GRA), Ikeja, must have noticed something unusual as the route was lined with cars of all shapes, models and sizes. Inside the imposing Radisson Blu, located in the highbrow street, showed the company spared no cost in returning the favours of their customers by giving them first-class treatments – a carnival of some sorts, worthy of every expression.

The event, which was the 2023 edition of the IDL Distributors Award, to reward customers for their loyalty, also included the re-launch of Teezers cocktail brand, and the unveiling of the new packaged products. But it was clearly beyond that by the other activities daintily choreographed to fit into the entire show. Like the fine work of a weaverbird the guests, right from their arrival on Thursday to the time they finally retired to their rooms, some in the early hours of Saturday, witnessed a sequence of events sure to remain in their memories for many years.

Emerging from their rooms on Thursday evening, the distributors and other guests were first treated to a dinner after which they sat down to enjoy a superlative performance by Nice, one of Nigeria’s current celebrated music stars followed by a welcome party that stretched far into the night, enabling them to meet, greet, mingle and exchange banters, amid tables filled with exquisite food and drinks from the company’s stable.

The next day was kicked off with a breakfast, health and business talks, followed with lunch, makeup, green carpets and picture sessions that preceded the major event of the awards and the unveiling of the new product and designs to the guests at the banquet hall of the hotel, which was filled to capacity with the guests.

The glittering presence of some of Nigeria’s A-list celebrities in the Nollywood and BBNaija brands, accentuated the kaleidoscope of colours from the gaily-dressed awardees, guests, management and staff of the company, as well as their friends and well-wishers, which blended with the interludes of musical performances to create the perfect concept of entertainment, enjoyment and pleasure.

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IDL management with some of the awardees

Aare Hope Gbagi, IDL’s Head of Sales, captured the raison d’etre of the event when he told the audience it was the company’s idea of rousing their major stakeholders – the distributors out of their daily routines of business to a different arena of relaxation, necessary for their physical and mental health, particularly considering the stiff and challenging economic situation in the country.

Congratulating the distributors, whom he said deserved special welcome for surviving the harsh business climate in the country, particularly the various challenges of the year 2022, he added: “This ceremony presents us with a unique opportunity to pull you our distributors out of your daily routines of buying and selling to a beautiful atmosphere to unwind and relax and by this idea, contribute our own quota in improving your mental health, which is part of our discussions earlier this morning.”

Elaborating on the necessity to fete the distributors, Engineer Patrick Anegbe, Managing Director of the company, said the event was a testament to the amazing partnership IDL shared and the impressive achievements both accomplished together in-spite of the unfavourable business environment in the country.

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He said: “Today, we embrace the theme “Beyond Limits” which perfectly reflects our collective journey of surpassing boundaries and pushing ourselves to new heights. Each and every one of you have steadfastly navigated through challenges and persevered in the face of adversity. Your dedication and unwavering commitment have uplifted our business to new levels of excellence.

“To be more specific, the Theme, “Beyond Limits” to you our distributors implies:

Experiencing products that go beyond your expectation.
Experiencing opportunities in sales of both successful and new brands for the growth and success of your business.

For us in IDL; the theme implies:

Showcasing innovative products.
Strengthening customer loyalty and building long term partnerships.
Highlighting the company’s commitment to continuous improvement and pushing limits.”

Speaking specifically on the challenges, he added: “One of the most significant challenges we faced as a manufacturing company and partners was the high cost of doing business. Market conditions became increasingly unstable; prices of input materials continued to rise almost on a daily basis; energy cost went up due to high cost of diesel. The foreign exchange (FX) required for raw materials, equipment and spares was not readily available and our roads continued to remain in deplorable state, making movement of goods from one part of the country to another difficult and expensive.

“Our dear business partners, despite the unfavourable business environment you had to contend with in 2022, your performance at the end of the year was impressive. This is indeed commendable and we are sincerely thankful to you all.

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Dorothy Anegbe, displaying her trophy

“IDL as a company also strived relentlessly in 2022 to tackle the challenges encountered head-on through strategic planning, operational efficiency and investment in technology. We have pioneered processes that empowered us to thrive in the face of adversity. To ensure more availability of our brands to our esteemed distributors the future, we have invested heavily in capacity building. You will therefore start to notice improvement in supplies of our products from the beginning of next year.

“We will continue to exhibit our strength in research, new products developments and innovative activities to keep our brands above others in Wines and Spirits industry in Nigeria and make doing business with us more interesting. I want to make a passionate appeal to our valued distributors to always ensure that you buy across the range of our brands whenever they make purchases. This will ensure improve growth and profitability for your business.”

The introduction of the Teezers cocktail brand, which also now comes in three flavours of orange, ginger and lemon to the audience, clearly underscored the reason IDL maintains a leading role in the entertainment industry, where premium drinks remain the major partner. The audience watched as the performance of a group of young men and women told the story of its re-launch through a breathtaking choreographic show, decked in suspense and eventual revelation.

Mobolaji Alalade, the company’s Head of Marketing, who put the show together, explained that the fresh move came out of the need to close the gap of the limited cocktail variants in Nigeria with the needs of the consumers.

Hear him: “Today marks a new beginning – a beginning of changing the fun narratives within the Cocktail Sparkling Drink Category of the Wines and Spirit business in Nigeria and Africa at large. This game changer is the relaunch of Teezers Lime/Lemon as well as the Teezers Apple Sparkling Cocktail Drink and the introduction of two brand new variants -the Orange Flavour and Lemon and Ginger Flavour which is non-alcoholic.

“With the limited variant options available within the Cocktail drink category, the highly youthful Nigeria population have been yearning for more fun options. Intercontinental Distillers Limited (IDL) equipped with research findings and consumer feedback rose up to the challenge of closing the gap and has now redefined the category with the revamp and consequently the relaunch of its already existing variants as well as the two new exciting additions – Teezers Orange for those who love the refreshing citrus flavour and the sense of energy its vibrant colour gives, while the Lemon and Ginger non-alcoholic flavour will cater specifically to children and teetotallers so as to ensure no one is left out.

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Some of the celebrities at the even

“Today, Teezers Sparkling Cocktail Drink has been upgraded from 300ml to 400ml in a contemporary, trendy, easy to carry bottle definitely offering our Consumers more. The brand label has been redesigned in sync with the spirit of the new age while the logo now radiates the elegance and youthful fun filled nature of the brand.

“Apart from presenting to you the new look of Teezers and the new additions to its variant bouquet, we unveil our new marketing campaign ‘More fun’ which underscores the brand’s unique preposition as the Master of Fun. As such, the brand will be engaging directly with the core consumers across all leisure destinations at all touch points in Nigeria.”

Indeed, the event, packaged by ISO-BLACK Concept Limited, a vibrant multi-channel brand communication solution and support services concern, lived up to its billing as the Master of Fun in Nigeria. The huge success of the third edition of the agency’s involvement, which included the design, deployment and execution of all the programmes, not only underscored a full grasp of the environment, but provided a demonstrable evidence of taking the gown to town in the fun business.

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Anegbe

For the over 300 distributors that were feted at the occasion, and others who did not make list, the words of Dorothy Anegbe, Managing Director, Ogbohu Nigeria Enterprises, Sango Ota, who picked the star prize during the event, would continue to ring a bell.

“I pray that God should continue to be with them. They will grow from strength to strength and we will be able to come here and collect award.

How else to prove a partnership that works and the saying that indeed, for IDL and its stakeholders, business and pleasure indeed do mix.

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Features

Adewunmi to LCC! Forgive, forget, reconcile, be agreed! *Begins final term

Published

2 weeks ago

June 3, 2026

Whirlwindnews

Seyi Adewunmi, President of the Lagos Country Club (LCC), launched into his third term in office on Tuesday, with the eternal words with which William Shakespeare depicted the pleas of King Richard 11 to British noblemen at daggers-drawn in his forecourt, some 431 years ago – forgive, forget, reconcile and be agreed.

It was his way of offering his olive branch to seek healing for members still lacerated with old wounds of the bitter battle for the soul of the club, which ended up in courtrooms after failure to settle it inside the games-room, the tennis courts and other troubleshooting arenas.

Flanked by his wife, Ify, whose contribution he lavishly acknowledged, Adewunmi, at his inauguration at the club’s main hall, apparently recalling the incident, which nearly crippled affairs at the family club, said: “To those who are still aggrieved, I speak to you now, directly and without condition. Whatever the disagreement, the Club is bigger than any single dispute, and its future is far more important than any lingering bitterness.

“Whatever the words that were said or the decisions that felt unjust, I invite you, today, to lay it down. No dispute is worth dividing us. I extend to you my open hand and my open heart. This is your club. It needs you. I need you.

“The chapter we are about to write is better written together and it MUST be written. So please sheathe your swords. Come home. The gates are open, the seats are ready, and the work is too important for any of us to sit it out.”

The President, who was full of praises for the club’s Board of Trustees, was particularly enthused with the contributions of Aare Kola Oyefeso, the leader of the exulted body, whom he described as “a conscience and compass of this club,” for donating his wealth of experience.

Hear him: “To our Board of Trustees, and to Chief Kola Oyefeso in particular, I offer my deepest respect. You have been the still, small voice of wisdom in the seasons of noise.

“Every time this Presidency needed an elder’s hand on the shoulder, you were there. The Management Council and the Board have not merely coexisted during my tenure, we have collaborated, and the Club is better for it. I am indeed very grateful sir.

Expressing similar gratitude to other members of the Management Council Officers and the Chairmen of the various Sections and their Committees as well as the members, he enjoined them to prepare for the task ahead.

He added: “I see you all. I greet you all. And I am profoundly glad to be standing here, still standing, before you today. Let me begin with a confession. When I first stood in this position three years ago, I made promises. Big promises. The kind that sound magnificent from a podium and look somewhat different at seven in the morning when the contractor has not shown up and the cheque has not cleared….but I did not run away.

“I did not make excuses. I did not hide behind procedure or blame my predecessors. I rolled up my sleeves, as you well know I am rather fond of doing, and I worked. Two terms. Hundreds of meetings. Thousands of decisions. One attempted character assassination which, I am glad to report, the character survived.

“And today, you have returned me unopposed for a third and final term. Not because I cannot be challenged. Not because the road ahead is smooth.

“But because you looked at my record, you weighed me as a man, you made your assessment, and you made your verdict. I receive this mandate with the full weight of gratitude and the full fire of purpose. Lagos Country Club — your President is back. And this time, we will finish the work.”

He also expressed gratitude for various members of the club, who had supported in many ways to keep it going, recalling particularly the donation of equipment worth millions of naira by Tunji Amosu, the Vice President of the club, saying such a selfless gesture defined the idea behind LCC as a family club.

Hear him: “He (Amosu) reached into his own pocket, deep into his pocket I might add, and donated equipment worth millions of Naira to our new clinic. Millions. I want to be clear: this was not government allocation. This was not a corporate write-off. This was one man saying, ‘I believe in this Club enough to invest my own resources in its wellbeing.’ That is the spirit of Lagos Country Club at its finest, and it deserves to be celebrated.

“But let me also say that greatness is not only measured in millions. Gifts are never less precious than the grand gesture, and for this reason, I want to honour those who gave what they had, and gave it gladly. Confidence Yunusa (D12848) donated pillows to our clinic, and before you smile, those pillows matter. They speak of someone who thought about the comfort of a sick fellow member on a sick bed. That is love in action.

“Also, Femi Oduwole (D14027) gave us a water dispenser. Clean water. To all who gave in any measure: this Club sees you, this Management Council thanks you, the Board of Trustees appreciates you and history, as I speak is recording you.”

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Features

Jim Nwobodo: The Sun shines, thrills, at ‘The Vanguard Awards’

Published

2 months ago

April 30, 2026

Whirlwindnews

By Sunny Igboanugo

Between sports and politics, it is difficult to ascertain which is more potent in delivering the dividends of popularity. But in a situation where the two are combined, what is the outcome? It is predictable – a two-fold if not multiple-fold of that.

Evidence of that reverberated last Saturday, when the floors of the Eko Hotels and Suites, Vitoria Island, Lagos, shook to its foundation, with the rooftops almost caving in, while announcing the entrance of Jim Ifeanyichukwu Nwobodo – a man adorned with the garlands from the two worlds after striding through them like a colossus.

For many youngsters who had wondered why the entire atmosphere at the main hall of the prestigious hotel echoed with Jiiimmm – jiiimmm – jiiimmm, the answer was not farfetched. The man that had just walked in had etched his name in the hearts of the people in many ways.

For instance, his tenure marked Nigeria’s most glorious era in sports. Everyone reckons with the Super Eagles of 1994 as the best squad in the country’s history – one that put the nation in global football reckoning. That, no doubt could easily be attributed in many ways to the Nwobodo magic.

As Minister of Sports and Youths Development, it was to his name that Nigeria not only won the 1994 African Cup of Nations (AFCON), for the second time it made its debut at the World Cup – the highest global football event.

In this glorious era, Nigeria found its name on the envious list of global sports – not only winning AFCON for the second time in 1994, appearing at the World Cup in the same year, becoming the number one in African football and number five in the world ranking it crowned it all by producing the Dream Team – the football squad that won the Olympics gold in football.

In that spectacular Olympics feat, the Nigerian contingents came back home with six medals – two golds, one silver and three bronzes – the best performance ever.

Even his foray into politics had a large component of sports in it, having led then Rangers Football Club of Enugu, as Chairman to its first major continental trophy – the African Cup of Winners in 1977. It was his launchpad into politics so much that his name and face were already quite familiar with the people.

From the position of the Chairman, Anambra branch of the defunct Nigerian Peoples Party (NPP), he got elected as the first Executive Governor of the old Anambra State comprising what is today, Enugu, Anambra and Ebonyi States.

In the government that lasted from October 1, 1979 to October 1, 1983, he left a legacy that till date remains unmatched by succeeding governments – military and civilians – in infrastructure, education, hospitality among others.

Talk about the Nike Lake hotel, Nike, Enugu; old Anambra State Television, now split into Enugu State Broadcasting Service (ESBS) and Anambra State Television Service (ABS) Awka, Anambra State University of Science and Technology (ASUT), now split into Enugu State University of Science and Technology (ESUT) Enugu and former Anambra State University of Science and Technology (ASUTECH) Awka, now upgraded to the Nnamdi Azikiwe University (UNIZIK), Awka.

There were also the Ikenga Hotels (with branches in Enugu, Onitsha, and Awka); the Nnamdi Azikiwe stadium, Enugu; Eha Amufu College of Education; and College of Education Nsugbe, Nsugbe, now Nwafor Orizu College of Education, Nsugbe.

One of the most flamboyant politicians ever to strut the rostrum in Nigeria, Nwobodo, who cut the image of not only a consummate fashionista but one whose uniqueness stood him out among his peers, also made it to the National Assembly as Senator representing Enugu East in the class of ’99-2003.

Gifted with immense public appeal, with penchant to attract the crowd like honey to bees, the energy his entrance generated as well as the ululations at Saturday’s event, was only too natural and emblematic of a man used to stealing the show at public gatherings.

The spontaneous reactions were simply consequent upon which aspect of him impacted the motley crowd comprising the high and mighty. For those from the South East, many still basking in the reverberating echoes of the politics of pasts, it was still the iconic Jim that had just walked in – a hero, whose name still lit fires in their bellies.

For others, it was the entrance of the most iconic, most esteemed and most revered Igbo leader alive today. The language of the Ogene music and the electrifying performance of the troupe from the South East delivered that part of the message most clearly.

Others recalled the Jim Nwobodo, who as Minister, not inspired the resilience with which the Dream Team, Nigeria’s most of prestigious football team mesmerised the world including the duos of the almighty Brazil and Argentina and returned home with the gold medal from the Olympics and the fanfare that followed the outcome in the streets of Abuja to Lagos, Enugu to Kano and Port Harcourt.

Yet, many must have recalled the effervescent governor of the second republic in the league of progressives, made up of young, vibrant and visionary politicians of that era imbued with fresh ideas of how to move Nigerian into the league of developed nations.

But ultimately, many would surely see the figure that had just walked into that arena as one of the remaining political icons of the class of ’79 – in fact, one of the only two governors of that era still standing today outside Alhaji Awal Ibrahim of Niger State.

So, it was not for nothing that the crowd cheered endlessly as the ex-governor, ex-Minister and Senator made his grand appearance. Nobody would be in doubt that he deserved every bit of attention and recognition.

Any such doubts would be cleared not only by the deluge of ululations from the audience, sustained accolades from both the organisers and fellow recipients, but also by the quality of personalities accompanying the elder statesman, from his homestead, of course, led by Peter Mbah, Governor of Enugu State.

Now, how would this enchanting event have ended without introducing the angle of Pat Nwobodo, the delectable wife and soft side of the Jim brand.

The goddess of the Nigerian stock market, financial guru and former Managing Director and Chief Executive Officer (MD-CEO) of Savannah Bank Plc was there in tow.

Standing by her husband to whom she had graduated beyond a wife, partner, an ally a friend, to the major pillar along the path of the build-up and along the twist and turns of politics, statecraft, completed the picture of the evening.

Indeed, The Vanguard Lifetime Achievement Award for 2025, would be added to the list of the various trophies hanging on the walls of this octogenarian politician, sports enthusiast and administrator, leader of men and material and statesman extraordinaire.

But it certainly would not end there. The greater laurel is the imprint of his legacy in the hearts of his admirers as was showcased by the crowd which welcomed him with that loud ovation. That would be the more long-lasting – the more enduring.

For as the sage himself told the audience, while appreciating the recognition – getting awards while one was in power, could be good – but getting awards outside power, remained the more enduring, because it emblemised good memories – the best legacy of man on earth

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Features

Ben-Chuks Nwosu, Ogbalike Nnewi: Another feather to the cap, as the doyen soldiers on

Published

8 months ago

October 27, 2025

Whirlwindnews

Nwosu

Despite consistent usage, it has remained a powerful reality, the age-long saying that the drum sounds for a great man – in life and at death. Rather than becoming a tiring cliché its reality continues to emerge as demonstrable evidence from time to time.

So, when on Sunday, October 26, 2025, the cap lowered on the head of Ben-Chuks Nwosu – astute lawyer, consummate politician, inimitable humanist, gifted public speaker and foremost community leader, it was not just another historic event, many of which have trailed him over the years, but a clear statement on the persona of the former Speaker of the Anambra State House of Assembly – one meant to capture his import as a man who has conquered his territory and etched his name permanently on the sands of time.

The versatile lawyer and politician, was among the influential figures assembled for special recognition by Igwe Keneth Orizu 111, Monarch of the Nnewi ancient kingdom – one of the iconic traditional stools in Anambra State – to mark his 100 years of age and 62 years on the throne, as one of the features of the historic event.

The monarch, the oldest and longest reigning king in Nigeria was emphatic on why Nwosu made that list – it was an acknowledgement of his positive contributions, not only to the development of the ancient town, but to the advancement of humanity in general through his engagements in many aspects, especially his chosen career of law and his vocation as a politician.

Ostensibly, the royal father wanted to make that statement both as part of the records of his reign and to demonstrate the essence of the biblical saying – to whom much is given, much is expected – and how this son on of Nnewi land had over time, fits that bill perfectly.

For instance, not only the monarch, the people of Anambra, if not the conscious world, bore and still bear witnesses to how, the primus inter pares of the Anambra legislature, Nwosu unsheathed his sword from the scabbards to confront the political hounds that attacked the state at that time, in defence of his territory – democracy.

The echoes of that historic period in the state, have continued to reverberate across the firmament, while the imprimatur has continued to be evident in demonstrably bold terms even now, as the doyen has again donated himself to yet a fresh battle – that of rescuing the people of Anambra from the abyss of despair as the state approaches the edge of the precipice where the current minders are driving it, through bad policies and unwholesome politics.

Currently, the Chief of Staff (CoS) of the John Chuma Nwosu (JCN) Campaign Council, the ex-lawmaker, has become a central voice for the new advocacy in Anambra by JCN – the man, who has taken it as duty to rescue the state and reverse the evil political vehicle, fast galloping towards that inevitable destruction.

Ndubuisi Nwobu, Deputy Governorship Candidate of the African Democratic Congress (ADC), at the hosting of members of the council at a reception organised at his Nnewi country home, shortly after the event at the Igwe’s palace, spared no words in acknowledging this aspect of the former Speaker’s persona, particularly his contributions to both politics and human development in Anambra State and beyond.

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Nwosu takes traditional greetings with Igwe Orizu

For Nwobu, himself one of the biggest names in Anambra political arena, bearing the scars of its different political wars, it was a recognition of a fellow warrior in the battlefield and a colleague in arms, whose contributions are vital for the mission at hand.

The former Chairman of Awka South Local Government Area and former Chairman of the Peoples Democratic Party (PDP), who represented the governorship candidate at the event was emphatic in guaranteeing that Nwosu would neither relent or be deterred by the arsenal of war being assembled by the anti-democratic, anti-progressive and clearly negative forces in the state, who seem intent on relentlessly asphyxiating it of life.

Hear him: “There is greater work ahead and I have no doubt in my mind that you’ll live up to expectation, because your passion for the service to mankind is exceptional. Whatever you set your mind on, you pursue it with so much gusto and vigour, as if your life depends on it. For you, there’s always no going back.

“Congratulations. The entire campaign council greets you. We thank you for what you have done and have no hesitation in our belief that with your contributions to this onerous task, we’re going to triumph. Remain strong. May the good Lord continue to strengthen you in the name of Jesus.”

Before Nwobu spoke, Prof. Zelinjo Igweze, Director, Women Mobilisation and Dr. CC Okeke, Deputy Director General (DDG) Political Matters, had also spoken in the same manner, paying glowing tribute to the Nnewi-born political juggernaut.

Ike Iwenofu, accomplished Engineer and Director General of the council, had earlier in his tribute on behalf of the members, also acknowledged Nwosu’s towering profile and invaluable contributions to the campaign efforts.

He wrote: “The entire John Chuma Nwosu Campaign Council bursts with joy as we celebrate our indefatigable Chief of Staff, Rt. Hon. Barr. Benchuks Nwosu, on this glorious day of honour and recognition by His Royal Majesty, Igwe Dr. Kenneth Orizu III of Nnewi, during the historic Centenary Birthday Celebration.

“This royal honour is not just a mark of distinction, but a celebration of character — a recognition of your steadfast loyalty, uncommon humility, and tireless service to humanity and our great movement. You have continued to distinguish yourself as a pillar of strength and a shining example of leadership, loyalty, and integrity. Your honour today reflects the values we hold dear — service, excellence, and commitment to the greater good.

“We rejoice with you, Ogbalike Nwachinemelu, and pray that this recognition opens even greater doors of favour, grace, and impact in your journey ahead. A thousand cheers to a worthy son, a noble leader, and a loyal ally!”

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Nwosu with Nwobu

But for the man of the moment, the event evoked memories decked in family history, particularly depicting a family of warriors, whose essence was captured in the roles they played in defence of the territorial integrity of the Obuofia Nnewi enclave in the years of yore.

He tells the story: “My father, Nwoke Modo was a warrior and it became his assignment to move from Obuofia to wage wars against our attackers. Where we live now is called Agawana, meaning war trenches. So, Eze Ugbuonyanta, the great grandfather of the person that gave me this title today, named him Ogbalike. That means, when things get tough, he is invited.

“So, when this came up about a year ago, I told the Igwe that I had a senior brother, but they said the knew the history, but that this was given to me in recognition of the special role I played as Speaker, particularly during the impeachment saga (of former governor, Peter Obi.)

“They said I proved some genetic trails when I did not betray him as then Chairman of the Anambra State Traditional Council and I did not betray Dr. Dozie Ikedife, who was the President General of Ohanaeze Ndigbo. So, this has been in the making for more than a year. In line with tradition, I had to let my elder brother know and he gave his consent that I could go ahead and take our grandfather’s title. That’s what I have done today. Since he was a warrior, they felt that the role I had played in Anambra politics akin to that of a warrior, hence the title.”

With this historic aspect, it might no longer be surprising to anyone the line the former Speaker is toeing, why his battle-weary body is lacerated with the scars of war and why his path both in politics, law and other endeavours is strewn with courage and forthrightness. It lives in the family – an acknowledgement that Ogbalike Nnewi is not just a title, it is history!

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